Change Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Change counsel - Essay ExampleIn 1951 they launched BMW 501 which was their first automobile. Since then the company has been one of the frontrunners in producing cars. BMW is one of the German Big 3 high end car makers together with Mercedes-Benz and Audi. BMW is actually a house of brands containing brands standardized Mini, BMW and Rolls-Royce. BMW is present across the world and has its operations adjusted to meet the requirements of respective country. In this report we get out analyse the change management of BMW in Siameseland. Overview of the analysis tools used SWOT of BMW Thailand BMW was one of the key drivers for offset of the premium segment in whole of Thailand. In 2009, it was the only brand whose market share increased. through and through their relentless effort of proving the most advanced technologies in the Thai market, they have created a name for themselves. overdue to challenging economic conditions in Thai, coupled with fluctuation of oil prices, world f inancial crisis, the consumers of Thailand were looking for to a greater extent fuel-efficient cars. But they still wanted to have that comfort, safety and smooth driving performance. BMW came out with a stark(a) solution named BMW Efficient Dynamics technology (BMW Thailand, 2013, p. 1). It gave exactly what the consumers have been looking for and earned BMW group the appellation of The Most Sustain satisfactory Car Company in the World. This shows that BMW has ironlike innovative strength to cater to Thai customers. The major weakness that BMW faces in Thailand is that their overall religious service process is not good. It takes considerable time to lot or service the car and sometimes it is seen that the problems are not actually resolved. Another weakness is that in that respect is a strong rivalry between the dealers in Thailand (Dealtry, 1992, p. 61). Thailand has approximately 4-5 dealers and they are very competitive to individually other. BMW faces major threat from external environment. With world economy in a bad shape so is the economy of Thailand. There is intense competition in the Thai Market. The fuel price keeps fluctuating along with change in exchange rates. The prices of raw materials also keep on increasing. BMW in Thailand has a strong brand presence which enables it to become No.1 in the premium segment. With customer focused strategy adopted they fuel continue to make exciting additions to BMW group Thailand products (Liu, Akram and Bouguettaya, 2011, p. 82). Lewin Model of Change According to Kurt Lewin model of Change, every disposal has to go through three steps to complete the Change process. They are dislodge, Change and Refreeze. In the Unfreeze stage, BMW must try to understand the importance of change and communicate to the employees (Cameron and Green, 2012, p. 215). In Thailand, the customer service is a major issue that needs to be changed. Hence the employees to be told about the issue of long servicing process fa ced by their customers. During the change process, BMW has to keep on communicating the importance of change in customer service and how it will affect their revenue (Dessler and Phillips, 2007, p. 316). Finally in the Refreeze step once BMW has been able to achieve improved customer service and the employees have themselves adjust to the new servicing